Welcome to B2BGroup   

Our methodology is holistic, collaborative and our creativity is a boundless IMAGINARIUM of ideas 

We integrate our creative solutions to support: 

  • The Customer Experience Strategy - Alignment of business objectives and goals to form a customer experience strategy 

  • Customer Journey Mapping - Identifying customer touch-points and how customers interact with the brand 

Our in-house companies operate under large degrees of freedom and are specialised in:

At B2B we bring together a team of Project Managers and Events Organizers with strong work ethic, creative visions and different backgrounds.

Any client whether they are big companies, private clients or local communities can benefit from an incomparable care for details and an experienced approach to turn ideas into projects and events.

Our different skills and backgrounds combined together are the key to make every event original, customized and cost effective.


The Group was founded by its Chairman Francesco Fanelli

Founder and Director of B2B Italy Ltd, ArtroomsFairs Ltd,  Prisma Productions and Event Management Ltd, Vice President of the Italian Chamber of Commerce in the UK, specialised in the organisation and management of international corporate, institutional and public events.

Before moving to London, Francesco worked for the Italian Government at the EXPO 2010 in Shanghai where he was involved with the promotion of Italian products and organisation of f&b events inside the Italian Pavilion.